Marketing Spoonful

It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]

Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell

I had the pleasure of watching Andy Roddick beat some Brazilian dude named Belucci at the Australian Open last night, and I was really impressed.
Usually, Roddick seems to have this firepower and intensity that is almost palpable. But last night, it was as if he was guiding each shot to place the ball exactly where [...]

Tags: business strategy, finesse, food marketing blog, marketing strategy, sports and business, Strategy

If you’re not sure what to do next to make your food product line more competitive, consider adding a tier.
It might make sense to add a lower tier. It might make more sense to add a higher tier. Which way you move depends largely on the gap in the market, consumers’ willingness to pay and [...]

Tags: brand extension, Crisco, Ernest and Julio Gallo, Mercedes, product line extension, product tiers, Yellow Tail

I’m not here to defend Tiger Woods. I’m also hacked off at Mark McGwire. And Lance Armstrong wasn’t very nice to his first wife.
Many of the guys who are heroes to me for one reason or another fall short in other areas.
I was reminded of this tonight as I watched Cake Boss on TLC. Buddy [...]

Tags: blog, employee relations, Food, food marketing blog, human resources, Marketing

In the past month, newspapers and televisions have been full of Tiger Woods’ indescretions and subsequent domestic difficulties. In an earlier post I extolled Tiger’s character when it comes to losing (http://marketingspoonful.com/?p=1152). Time will tell if he comes out of this one well. It will also be interesting to see if he uses a straightforward, [...]

Tags: crisis communication, crisis management, food marketing blog, public relations, spin

Like many of you, we’ve been somewhat snowbound this holiday. So once we got the walks and driveways shoveled and cleared, we settled in for reading, watching TV, discussing books, facebooking, games, hot chocolate and homemade cookies.
With a little objection, I was able to get my son to agree to an interview of what, from [...]

Watching Julie and Julia after a fun-filled day of family time and presents makes me pause to reflect on how much I enjoy eating. I mean, what better way to celebrate a holiday? There is such an inextricable link between food and family. And family is at the center of every holiday.
The smell of fresh, [...]

Tags: food marketing blog, holiday food

The year 2009 may or may not go down as one of the most difficult on record for many Americans and businesses, but one thing is for certain: it’s been a challenge. Double-digit unemployment and tightening credit markets have made it rough on individuals and small businesses, and the rules of marketing continue to change [...]

Tags: budget conscious, cause marketing, Facebook, food marketing blog, malaria, marketing to budget-conscious consumers, mosquito net, pricing strategy, Seth Godin, social media, tribes

My five favorite Christmas food commercials of all time are:
5. Santa Loves Oreos: Oreo (Nabisco)
True, it’s pretty basic, but kids, cookies, Christmas and Santa are a nice way to start the countdown.
 

4. Those Loveable Polar Bears: Coca-Cola
I just love this commercial because it is quintessentially Coke. It’s not overdone. It’s about community, refreshment and making [...]

Tags: Campbell's, christmas food commercial, Coca-Cola, Favorite Christmas Commercials, Folger's, food marketing blog, Hershey's, Nabisco, Oreos

There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]

Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail