Marketing Spoonful

A side of marketing we don’t cover a lot here at Marketing Spoonful is management. And one important lesson for all of us to take to heart is that each person learns differently.
Have you ever caught yourself saying, “I just don’t get it. It seems like he’s not listening to me.” Well, chances are, the [...]

Tags: communication techniques, Dancing With the Stars, DWTS, food marketing blog, instruction, Kate Gosselin, learning modes, Management, Tony Dovolani

Maverick Creative Group recently commissioned a survey to determine clients’ attitudes about consultants. The survey was developed by Maverick Creative Group and administered by surveydepartment.com in conjunction with Clear Voice.
We talked to 100 businesses with less than $10 million in revenue that have been in business less than 10 years. We asked them about consultants [...]

Tags: client service, consulting, customer experience

Because we let every other seemingly appropriate time slip by and because we really like to talk about ourselves, we thought we’d take advantage of this opportunity to tell you a little about ourselves.
Maverick Creative Group is a marketing and business consulting firm founded on the principle that smaller is better when it comes to [...]

Tags: blog, business consulting, Food, food consulting, Marketing, Maverick Creative Group

Recent cutbacks at Web pioneers, such as Google and Digg remind us that it’s not enough to be wildly and successfully innovative. In today’s economy, like perhaps none other in history, you have to run lean. The news of a 10-percent workforce reduction at Digg is especially poignant since the social media site has been busy [...]

Tags: Customer Service, Digg, economic downturn, free ways to grow your brand, Google

Let’s get one thing straight: Uncertainty is heightened by the current volatility of our markets right now.
That means making difficult decisions about your business is even more difficult.
We experienced this recently when we made the decision to strike out on our own and form Maverick Creative Group. The middle of an economic downturn may seem [...]

Tags: down economy, Marketing, start-up, taking risk

“The great aim of education is not knowledge but action.” Herbert Spencer
As we sat in a staff meeting the other day, an astute colleague reminded us that market leaders who stay the course during tough times usually emerge even stronger on the other side. At times, this may mean cutting back on expenditures across the [...]

Tags: austerity program, blog, Food, Management, Marketing, Training

When Barack Obama was asked which book he would take to the White House if allowed just one, he said it would be Doris Kearns Goodwin’s Team of Rivals, about the Lincoln presidency. Why? Because Lincoln had staffed his administration with men who were his chief rivals and detractors based on their qualifications to help [...]

Tags: Doris Kearns Goodwin, leadership qualities, leadership style, Lincoln, Management, Obama, team of rivals

Pulitzer-Prize-winning author and NBC-TV news analyst Doris Kearns Goodwin will speak at the Wichita Area Chamber of Commerce annual meeting and dinner this evening. She is a prominent presidential historian and biographer.
We’re especially interested to hear about her book on Lincoln, which profiles the one-term Illinois congressman’s amazing feat of winning the presidency and assembling [...]

Tags: blog, Food, management strategy, management style, Marketing, Strategy, team of rivals