Posted on April 24th, 2010, by admin
Creating a new brand identity for yourself is easy. Creating a new brand image? Not so much.
That’s because of an important, yet subtle difference between identity and image:
Identity is WHO you are. Image is HOW you are perceived.
To state it another way, your brand identity is HOW you want to be perceived, while your image [...]
Tags: Branding, Dippin' Dots, food marketing blog, Hormel, Hyundai, identity, image, Kia, Lexus, marketing strategy, Tyson
Category:
Advertising,
Branding,
Business,
Business Opportunities,
Consumer Preference,
Food,
Marketing,
Packaging,
Product Development,
Promotion,
Retailing,
Strategy,
pricing
Posted on January 20th, 2010, by admin
I had the pleasure of watching Andy Roddick beat some Brazilian dude named Belucci at the Australian Open last night, and I was really impressed.
Usually, Roddick seems to have this firepower and intensity that is almost palpable. But last night, it was as if he was guiding each shot to place the ball exactly where [...]
Tags: business strategy, finesse, food marketing blog, marketing strategy, sports and business, Strategy
Category:
Posted on January 18th, 2010, by admin
If you’re not sure what to do next to make your food product line more competitive, consider adding a tier.
It might make sense to add a lower tier. It might make more sense to add a higher tier. Which way you move depends largely on the gap in the market, consumers’ willingness to pay and [...]
Tags: brand extension, Crisco, Ernest and Julio Gallo, Mercedes, product line extension, product tiers, Yellow Tail
Category:
Posted on May 2nd, 2009, by admin
Make plans to come to the Pumphouse in Old Town Wichita from 5 to 7 pm May 20 for the first ICT Pink Slip Party.
If you want to connect with other situation-seekers, learn about business opportunities and meet recruiters, then this is the place for you. People in the bigger cities like NYC and LA [...]
Tags: pink slip party, Pumphouse, Wichita
Category:
