Marketing Spoonful

It takes a special person to say the word “wiener” with a straight face. Linkhaus, a new hot dog eatery in Wichita, Kansas, uses the term shamelessly to describe its “well endowed” dogs.
The place is really down to earth. It’s definitely a guys type of place. You can catch ESPN and other sports channels on [...]

Tags: food marketing blog, hot dog, Linkhaus

Creating a new brand identity for yourself is easy. Creating a new brand image? Not so much.
That’s because of an important, yet subtle difference between identity and image:
Identity is WHO you are. Image is HOW you are perceived.
To state it another way, your brand identity is HOW you want to be perceived, while your image [...]

Tags: Branding, Dippin' Dots, food marketing blog, Hormel, Hyundai, identity, image, Kia, Lexus, marketing strategy, Tyson

Remember, just a few short years ago when there was one small spot on the convenience store refrigerator shelf for a lonely little energy drink called Red Bull? Now there are several coolers filled with every kind of energy drink one can imagine.
Funny thing, though. When I was at Big Lots tonight (part of a [...]

Tags: AMP, Crayola, Crayon, Crayon Sports Drink, energy drink, food marketing blog, G2, Gatorade, Hansen's Natural, Red Bull, sports drink

Beer ad featuring wheat shock and beer bottle romance: Check.
Beer ad featuring guy talking to dog after telling girlfriend his beer is more important than her: Check.
Beer ad by major company featuring small business during the Big Game: Check.
Miller High Life is planning to purchase air time during the Big Game and give it to select [...]

Tags: beer ad, beer commercial, Bud, cause marketing, Miller High Life, small business marketing

Increasingly, we’re seeing advertisers tapping into the core elements of health and beauty that stand for true happiness to consumers.
We saw Dove do it by encouraging women to unlock the power of their inner beauty. Now Danone is using celebrity spokeswomen to demonstrate a lovely connection between taste enjoyment, nutrition, digestive health, beauty and happiness.
It’s [...]

Tags: activia, beauty, food marketing blog, health, jamie lee curtis, martine mccutcheon

It’s good to have fans. I mean, how could it be a bad thing? Well, it certainly can’t hurt, but I don’t recommend relying on it completely for your marketing strategy.
If you’re on facebook, you are probably a fan of a favorite restaurant, cause or other organization or silly little thing. I, myself, am a [...]

Tags: Facebook, facebook fan, facebook page, facebook strategy, food marketing blog, social media, Web strategy

Well, it seems as if someone was listening. When I posted a call for a new all out food brand battle, I was hoping someone would answer with something original. Little did I know when I wrote What the world needs now is a new food brand war that Sonic would be the one to draw [...]

Tags: attack ads, battle of the brands, Burger King, burger wars, food marketing blog, Sonic

It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]

Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell

My five favorite Christmas food commercials of all time are:
5. Santa Loves Oreos: Oreo (Nabisco)
True, it’s pretty basic, but kids, cookies, Christmas and Santa are a nice way to start the countdown.
 

4. Those Loveable Polar Bears: Coca-Cola
I just love this commercial because it is quintessentially Coke. It’s not overdone. It’s about community, refreshment and making [...]

Tags: Campbell's, christmas food commercial, Coca-Cola, Favorite Christmas Commercials, Folger's, food marketing blog, Hershey's, Nabisco, Oreos

There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]

Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail