Marketing Spoonful

It takes a special person to say the word “wiener” with a straight face. Linkhaus, a new hot dog eatery in Wichita, Kansas, uses the term shamelessly to describe its “well endowed” dogs.
The place is really down to earth. It’s definitely a guys type of place. You can catch ESPN and other sports channels on [...]

Tags: food marketing blog, hot dog, Linkhaus

Creating a new brand identity for yourself is easy. Creating a new brand image? Not so much.
That’s because of an important, yet subtle difference between identity and image:
Identity is WHO you are. Image is HOW you are perceived.
To state it another way, your brand identity is HOW you want to be perceived, while your image [...]

Tags: Branding, Dippin' Dots, food marketing blog, Hormel, Hyundai, identity, image, Kia, Lexus, marketing strategy, Tyson

It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]

Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell

One of my favorite ads is the new Johnnie Walker ad showing a man rolling a barrel of whisky out of a barn that fades into an image of several men rolling a Wright brothers-era airplane. Keep striding. Keep rising. Keep walking. That’s the simple message. But it’s enough to make guys like me feel [...]

Tags: emotional appeal, food advertising, food marketing blog, inspirational ads, Johnnie Walker, liquor advertising

I really think NBC’s The Biggest Loser is missing out on some product endorsements in the form of good ‘ol fruits and vegetables.
The Centers for Disease Control has freshened up its campaign at http://5aday.gov but I think it needs a little more pop in the form of a popular television show about people trying to [...]

Tags: 5aday.gov, food marketing blog, fruits and vegetables, The Biggest Loser

There are a couple ads airing on television here in my town. They show auto dealers extolling the virtues of “the new American cars.” Never mind the fact that they decry cars that are “assembled in America” versus cars that are “built in America.” (They all use foreign-made parts. Check it out.)
And yet, these jokers [...]

Tags: American car companies, best ads, Big Three, clever marketing, Dos Equis, interesting advertising

Tonight is Sundae Night at the Mace house and I can’t wait to get a great big marketing spoonful of chocolate and vanilla ice cream topped with chocolate sauce and whipped cream.
As I waited for Mama Spoon to get back from the store with the yummy treats, I pondered why grocery stores don’t host ice [...]

Tags: dairy products, food marketing blog, milk, supermarket promotion

Are you looking for another way to create buzz about your product or service and make customers crave what you have to offer? Tap into authenticity.
Not sure what that means?
Then you need to check out http://authenticitybook.com. It’s the Web site companion to the book Authenticity: What Consumers Really Want. There are some fantastic axioms, such [...]

Tags: authenticity, authenticity book, consumer behavior, Consumer Preference

We’ve talked a lot in this space about how cooking at home is where it’s at when it comes to consumers, the current economy and food marketing.
If you don’t believe me, just look at Papa Murphy’s. The chain was voted best pizza for the sixth year in a row by consumers in Restaurants and Institutions [...]

Tags: blog, emotional selling, Food, home cooked meal, Marketing, Papa John's, Papa Murphy's

When it comes to food safety, it’s been a veritable alphabet soup of regulations, organizations, mandates and protocols since the early 1990s. And most of them have been helpful if sometimes unwieldy.
So this is just a little reminder to all you foodservice, manufacturing, wholesale and retail industry participants large and small to make sure you [...]

Tags: blog, FDA, Food, food safety, Marketing, regulations