As you do your grocery shopping, cheer at a soccer game, watch football or play golf this weekend, ponder this:
Imagine working right next to your customers on a day-in, day-out basis. Right there, next to each other in the same office or cubicle.
To win, you must connect with customers. To connect with customers, you must [...]
We just started reading Tom Asacker’s latest book, A Little Less Conversation, and boy, is it good.
Plus, it’s inexpensive, it’s thin and it’s by a proven author, so it’s worth the investment of time and money.
One of the great things Tom and other thinkers like him do is challenge us to think differently about the [...]
Tags: a little less conversation, blog, brainstorm, Branding, creative thinking, Creativity, Marketing, Tom Asacker
He’s your favorite beet farmer. And possibly the only volunteer sheriff’s deputy who also holds the title of top paper salesman for the Scranton office of Dunder Mifflin. But that’s not all that makes him special.
There’s so much more to the man, the myth, the legend: Dwight Schrute.
And today we explore the scintillating similarities between [...]
Tags: brain candy, creative thinking, Dwight Schrute, fun with brands, Rainn Wilson, The Office
You know him. You love him. You wish you were him. Jim Halpert, ladies and gentlemen.
He’s the guy who spends as much time pranking officemate Dwight Schrute and chatting up his friend/love interest Pam as he does selling paper for Dunder Mifflin.
He’s smart. He has a great sense of humor. He’s sensitive.
He gets along great [...]
Tags: brand characterization, fun with brands, Jim Halpert, The Office
Today’s entry is the first in a series dedicated to putting some of this year’s most-talked-about brands in language more people can clearly understand:
Which character on NBC’s The Office best characterizes them.
And who better to kick off this shameless and, perhaps half-baked, link between media and branding than Scranton’s fortunate son, Michael Gary Scott.
First, before [...]
Tags: blog, brand characterization, brands are like people, Food, Marketing, Michael Scott, Shamwow, The Office
It’s hard.
Not everyone can do it.
Everyone thinks they can do it.
It costs money.
Many people think it should cost less money than it does.
It unlocks doors.
It separates top performers from also-rans.
It won’t always make you popular.
It’s hard.
It’s not always intuitive.
Just when you think it shouldn’t be intuitive, it is.
You can’t learn everything about it from a [...]
Tags: business strategy, creative thinking, strategic thinking, Strategy
Leo Burnett recently released results of a study of men’s online and offline behaviors. It gives food marketers a good place to start in what may be the most fertile, yet underutilized channel available to us.
The study found four segments:
In assessing men’s online behavior, the study uncovered some unique Web personas for the four mindsets: [...]
Tags: blog, Food, Marketing, marketing to men, men and food, retrosexual
If you like to play with your food, then you’ll love this little beauty our agency’s food marketing team put together for a major client’s supermarket customers to promote ground beef.
It’s called Burger Debate, and you can vote for your favorite burger: Classic Liberty Burger or Double American Cheesburger at http://www.burgervote.com. You can also view [...]
Tags: Add new tag, burger, burger debate, burgervote.com, cheeseburger, favorite burger, hamburger, ketchup, mustard
Last time we checked, Coca-Cola was still the reigning champion of the cola wars, with the Pepsi sip test having been debunked, clinical brainwave analysis done and market share numbers tabulated.
But the Spoon would like to know your favorite. So, c’mon, don’t be shy. Are you a fool for Pepsi or does Coke fuel your [...]
Tags: brand, Coca-Cola, Coke, cola, cola wars, favorite cola, Pepsi, sip test
This week, we discovered a new restaurant chain headquartered right in our backyard that seems to be doing a lot of things right. We also sampled some really good, authentic Indian cuisine that comes shelf-stable in packets and pans. And who doesn’t love fruity snacks that are tasty, fun for kids to eat and convenient?
Let’s [...]
Tags: Archer Farms, blog, Camille's Sidewalk Cafe, convenience foods, Food, fruit leather, fruit strips, Indian food, Marketing, Patak's, ready-to-eat, ready-to-heat, Restaurant, shelf-stable, Spangles, Strategy
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