Marketing Spoonful

We wish you all the best of the season with a short list of resolutions to think about.

Don’t believe everything you read in the papers. Many of these are the same people who didn’t predict any of this hardship in the first place.
Pay close attention to your income statement. It’s not just the accountants’ job. [...]

Tags: blog, Food, Marketing, new year's resolution

Tonight was Nana’s 70th birthday celebration. She really wanted to go to Brio, the trend new Italian eatery on the Country Club Plaza in Kansas City. So there we went. (My seven-year-old nephew Seth is helping me with this particular entry.)
We were seated beneath a 12-foot timbered ceiling about twenty feet from the kitchen and [...]

Tags: Brio, Country Club Plaza, family restaurant ratings, italian food, restaurant review

About 10 years ago, I attended an account service seminar where the facilitator shared the top ten things clients want from agencies. He also asked the group of about 60 account execs to make their own list. Here’s what we came up with, followed by what the survey said clients really want.
What we think clients [...]

Tags: what clients want

Every marketer can use a little something to give him or her a leg up. This holiday season, here are a few helpful items for your list.
Starting with Constant Contact. Click on the logo for more information.

This e-marketing suite allows you to send and manage e-mail campaigns, e-newsletters and online surveys. Reviewers say it’s easy [...]

Tags: Constant Contact, marketing must-haves, Spencer Hall, Wordpress

If you haven’t seen it yet, you owe it to yourself to watch Fast Food Tech from the History Channel. Kids like it too. It’s fun and educational.
It documents the amazing advances in fast food that brought us such breakthrough products and services as the 90-second drive-thru and the Taco Bell taco.

You can order the [...]

Tags: Fast Food Tech, History Channel

If you’re playing Secret Santa this year, notwithstanding food allergies, you might want to strongly consider getting someting edible.
After all, you’re in the food industry, go ahead and support yourself through giving to others.
The idea has its merits.
First, everyone likes to eat. And it’s very personal. You might even do a bit of investigating to [...]

Tags: Christmas, gift giving, Secret Santa

When you work out of your home you don’t have to leave to go to the office on crummy weather days. You can actually get quite a lot of work done if you put your mind to it and shut off the telly.
Today, I decided to take a quick tour of my fridge to see [...]

Tags: Add new tag, cabin fever, Donner party, food pantry, fridge, snowed in

One of the most enduring genres in the modern marketing era is the superhero. Whether you’re a Marvel maven or a DC aficionado, you have to appreciate the penetrating power of cultural icons like The Incredible Hulk, The Amazing Spiderman, Batman, Iron Man and The X-Men. (You can check out some cool comic book images [...]

Tags: character endorsement, comic books, endorsement, identification, superheroes

Let’s get one thing straight: Uncertainty is heightened by the current volatility of our markets right now.
That means making difficult decisions about your business is even more difficult.
We experienced this recently when we made the decision to strike out on our own and form Maverick Creative Group. The middle of an economic downturn may seem [...]

Tags: down economy, Marketing, start-up, taking risk

Marketing Spoonful is still being written by the same guy who brought you the blend of frivolity and topical marketing savvy you’ve come to know.
But now he’s working for himself at a new company, Maverick Creative Group.
Check back here tomorrow for the first official post since we’ve been under “new” management.
Cheers.

Tags: blog, Food, food marketing blog, Marketing