Marketing Spoonful

When it comes to food safety, it’s been a veritable alphabet soup of regulations, organizations, mandates and protocols since the early 1990s. And most of them have been helpful if sometimes unwieldy.
So this is just a little reminder to all you foodservice, manufacturing, wholesale and retail industry participants large and small to make sure you [...]

Tags: blog, FDA, Food, food safety, Marketing, regulations

A lot of messages will not make it pass the aural and ocular defenses, particularly now that customers’ attention spans have been shortened to include mostly just the bare necessities and only a bit more.
We’ve seen restaurant volume slip by as much as 20 percent in some areas. And now there are signs that even [...]

Tags: blog, budget, cut backs, emotional marketing, Food, Marketing, slow sales

Our friends at Get Your Budget Back found a great little post that reminds us how Kellogg’s stole market share from Post by branding and spending during  downturn. Check it out:
http://www.getyourbudgetback.com/advertising/kelloggs-did-it-you-should-too/
Have a great weekend!

Tags: ad spending, blog, Branding, Food, Marketing

Before there is marketing, there is the enterprise. And the enterprise is captained by the entrepreneur.
Perhaps you’re the captain. Or maybe you want to be. Now could be the time for you to spring into action.
If so, then hit this link: http://www.meetup.com/Wichita-Entrepreneurs. There you can link up with other small business owners and entrepreneurs and [...]

Tags: entrepreneur, meetup.com, small business, small business group

Recently, I had the pleasure of speaking to a group of nearly 100 non-profit professionals who wanted to know how to make their messages more impactful and memorable.
In essence, I told them to package their messages in the form of stories, which are easy to relate and plentiful in the day-to-day of most non-profit groups.
Here’s [...]

Tags: Branding, Marketing, message, speaker, speaking engagement, storytelling

My friend Steve Alvarez from Innovatology turned me on to a great site today. It’s the Dope Awards site, and it has some incredible Flash Web sites.
You really need to check it out.

Tags: award, Dope Awards, Flash, Web site

Apparently corporate jets are a bit extravagant for most of us these days, but we’re not willing to give up our cigarettes, alcohol and candy. An article in USA today last August predicted stocks in these industries would do well in the downturn.
Now, another article in the Wall Street Journal focusing on the chocolate market [...]

Tags: blog, Food, indulgence, Innovation, Marketing, recession

One of our new favorite shows is Jimmy Kimmel Live. He has quite a regular cast of characters, including his Uncle Frank.
I’m not even sure it’s really his uncle. Now, Frank is this old, white-haired guy with thick, black-framed glasses and a security guard’s uniform. And if you believe the hype, he’s also about the [...]

Tags: consumer attitude, consumer behavior, Marketing

I love Saturdays. There is nothing better than getting my chores done in time to sit down and watch one of my favorite teams play basketball against one of its rivals. Today, as I watched my beloved Jayhawks square off against Okie State at Allen Field House I got to thinking about all the wonderful [...]

Tags: blog, employee engagement, Food, Marketing, product demo, Promotion, Supermarket

It’s been said that necessity is the mother of invention. To paraphrase, tough economic times call for creativity in promotion.
Essentially, you have two choices when it comes to marketing and promotion: find creative, cost-effective methods or crawl under a rock. For most of us, there’s no in-between.
The general idea is to balance reach, frequency and [...]

Tags: direct mail, e-mail, Marketing, Promotion, public relations, speaking engagement