I love ground beef. It has so many food uses. Some of my favorites are thick meat sauce for spaghetti, a big, juicy hamburger and a steaming pot of spicy chili. And then there are the combinations; that chili goes great on top of a hamburger.
I’d like to see ground beef become the national food [...]
Tags: ground beef
Food has many characteristics that make it special. Texture. Color. But most important is: Flavor.
And in much the same way, people, companies, ideas and brands can have flavors that make them special.
One flavor that gets a really bad rap is vanilla. It is sometimes synonymous with bland, plain and average.
But when it comes to food, [...]
Tags: creative marketing ideas, food marketing blog, plain, vanilla
Here are a few items I’d like to see in the supermarket:
Long John Silver’s Fish n’ Chips Snack Crisps
James Taylor’s How Sweet It Is Artisan Fair Trade Chocolate
Subway Five-Dollar Footlong Gummy Sandwiches
American Idol Processed Cheese Food
Simpson’s Donuts
Benjamin Franklin Brand Apples
Whole Wheat Soft Yoga Pretzels
Tags: famous foods, food marketing blog
We live in the days of the four-dollar cup of coffee and the $1.29 iTunes track, so it’s difficult sometimes to remember that bottled water was terribly innovative in its day.
The closest thing I’ve seen to bottled water in the food industry recently is the explosion in the energy drink market. There must be something [...]
Remember the good ‘ol days, back when cigarettes were still advertised on television and Lite beer from Miller was still a novelty? We had a lot more time on our hands then, too, it seems to me.
Back then, the commercials themselves were more often entertaining and therefore more likely to make you pause to watch and [...]
Tags: advertising critic, advertising that works, classic advertising, television ad
When you wake up on weekend mornings and turn on the television, check out the kids’ channels.
Between Spongebob and The Penguins of Madagascar, you’ll see ads for cereal appealing to the stomachs and mental fun zones of kids. And it’s no mistake that these commercials air during breakfast time.
But, you say, by the time kids (and [...]
And yes, by funny I mean weird, not humorous.
Like, why is it that books have been written and millions of dollars have been spent on showing return on investment from marketing efforts yet so few of us track ROI?
And how come people with big whoopty-doo titles in major corporations still think “marketing” means “promotion?”
Strange, yet [...]
Tags: blog, Food, food marketing blog, Marketing, marketing rant
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