Marketing Spoonful

You might remember that last year the Spoon took to the road and traveled to Colorado for family vacation, digging up plenty of adventures and food-related fun along the way.
This year, I’m taking the Estes Park area by storm with a group of teenagers from our church.
We’ll be giving you our takes on various food [...]

Tags: church camp, food marketing, road trip, trip log, vacation

Recently we talked about the power of consultant-client collaboration.
Here’s what happens when things go horribly wrong:
http://chewingthecudweekly.blogspot.com/2009/06/vendor-client-relationshipin-real-world.html

Tags: negotiation, something for nothing

As a consultant, it’s easy sometimes to think I know best when it comes to marketing and business development. But the truth is, I’m learning all the time, and I learn a lot from my clients.
What I really mean is: I learn a lot when I do less talking than listening. Maybe you’ve heard of [...]

Tags: consultant, Maverick Creative Group, small business help

Check out Shannon Albert’s blog remarkablyclever.com.
It’s full of great tips from the author’s experience. Things like how to get from couch to half marathon in less than six months and fun things to do on a family road trip.
One of my favorites is about Shannon’s favorite pastime of finding “cheap beauty products that rock.”
Enjoy!

Tags: blog recommendation, new blog, remarkably clever

When you stop and think about it, successful brainstorming sessions require people to do two things: show up for the session and participate in a way that is meaningful for them and the group. I call this commitment and engagement.
I was talking with a client the other day about the difference between commitment and engagement.
Commitment, [...]

Tags: brainstorming, creative thinking, group planning, strategic planning

If you haven’t read this article http://money.cnn.com/2008/10/21/magazines/fortune/talent_colvin.fortune/index.htm or Geoff Colvin’s book based on the article, it’s worth at least a read and a bit of thought.
It seems, according to this article, that it’s not our knowledge, upbringing or experience that make us successful, but rather our practice routine. According to a study quoted in Colvin’s article, it [...]

Tags: deliberate practice, Geoff Colvin, practice, talent