Marketing Spoonful

We all like a little humor now and then. Not even I can watch Harry Potter, action-adventure films and drama all the time. A bit of comedy can be stimulating and entertaining-even in advertising.
You probably have some favorite funny commercials of your own. But did you know that studies indicate humorous ads can actually be [...]

Tags: Advertising, best ads ever, humor in advertising

If you haven’t heard by now, crawl out from under your rock for two minutes and take a listen. Erin Andrews, the talented sportscaster for ESPN was allegedly videotaped surreptitiously while in her hotel room, and the video hit the Internet like wildfire before Andrews’ lawyers got it taken down. Now, it would be easy [...]

Tags: 9 1/2 Weeks, Erin Andrews, sex in advertising, sex sells, virtual voyeurism

Land Rover shows us there is an alternative to “Buy American” as a way to talk about our current dire economic straits and what to do about them.
Now, a Land Rover is not an inexpensive vehicle. Land Rover has a brand reputation as a well-made vehicle and a name that inspires adventurous thinking.
Maybe that’s why [...]

Tags: auto advertising, car ads, economic downturn, Land Rover, Range Rover

There are a couple ads airing on television here in my town. They show auto dealers extolling the virtues of “the new American cars.” Never mind the fact that they decry cars that are “assembled in America” versus cars that are “built in America.” (They all use foreign-made parts. Check it out.)
And yet, these jokers [...]

Tags: American car companies, best ads, Big Three, clever marketing, Dos Equis, interesting advertising

I made a bold statement to an upper level marketing class last night. I told them how in 1995, I helped put up what was roughly-speaking the 10,000th Web site in the world. Today, there are more than 100 million.
Why is that especially poignant? Because the Internet had detractors back then saying it wouldn’t last, [...]

Tags: battle of the social media, Facebook, Microsoft Outlook, social media revolution, Twitter

Tonight is Sundae Night at the Mace house and I can’t wait to get a great big marketing spoonful of chocolate and vanilla ice cream topped with chocolate sauce and whipped cream.
As I waited for Mama Spoon to get back from the store with the yummy treats, I pondered why grocery stores don’t host ice [...]

Tags: dairy products, food marketing blog, milk, supermarket promotion

Are you looking for another way to create buzz about your product or service and make customers crave what you have to offer? Tap into authenticity.
Not sure what that means?
Then you need to check out http://authenticitybook.com. It’s the Web site companion to the book Authenticity: What Consumers Really Want. There are some fantastic axioms, such [...]

Tags: authenticity, authenticity book, consumer behavior, Consumer Preference

My friend John Madden sent me the following quote this morning:
Without involvement, there is no commitment. Mark it down, asterisk it, circle it, underline it. No involvement, no commitment … Stephen Covey
It reminded me of a recent post in which I extolled the virtues of engagement.
Engagement leads to involvement and involvement leads to commitment. I [...]

Tags: analytical, commitment, emotion, engagement, involvement, personality types