Marketing Spoonful

Brands and brand managers can learn a lot from Tiger Woods.
He’s arguably the strongest, most inspiring brand in sports today, if not history. Time will tell if he is one of the most enduring brands, but there’s certainly no doubt that Eldrick “Tiger” Woods has had as great an impact on his sport as any [...]

Tags: brand management, Branding, food marketing blog, Marketing, marketing lessons, PR, practice, public relations, Tiger Woods

Mama Lupe’s Tortillas: Tortilla King, Moundridge, KS

http://www.tortillaking.com
Spanish Gardens

No Web site, but here’s the Facebook page: http://www.facebook.com/pages/Spanish-Gardens/49643958884
Original Juan

http://www.originaljuan.com/
Skyview Farm

http://www.skyviewfarm.net/
Good Farms

http://www.heritagefoodsusa.com/farmers/farmers18.html

Tags: beef, chicken, food marketing blog, Good Farms, Mama Lupe's, Original Juan, pork, Skyview Farm, Spanish Gardens, taco sauce, tortillas

Here are a few food marketing Web sites that might make good resources for you.
Resource Lists:
http://www.fooddude.com/
http://www.fooddude.com/resources.htm
Branding:
http://resources.bnet.com/topic/branding+and+food+and+marketing.html
http://search.techrepublic.com.com/search/branding+and+food+&+beverage.html
http://www.letmaverick.com/
Consumption Trends:
http://www.agmrc.org/markets__industries/food/food_consumption_trends.cfm
http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?navtype=SU&navid=FOOD_NUTRITION
Food Production:
http://foodsci.ksu.edu/DesktopDefault.aspx
Associations:
Grocery
http://www.fmi.org/
Meat
http://www.meatami.com/
Produce
http://www.unitedfresh.org/
Eggs
http://www.poultryegg.org/
Beef
http://www.beef.org/
Turkey
http://www.eatturkey.com/home.html
Pork
http://www.nppc.org/
Chicken
http://www.eatchicken.com/

Tags: beef, chicken, eggs, Food, food association, food marketing blog, food marketing resources, grocery, Meat, pork, turkey

Greetings from you favorite food marketing blog.
I was out patrolling the Web waves this morning and came across some nice posts on the BusinessWeek site.
It could be a good resource for you, so get over there if you haven’t checked it out yet:
http://blogs.businessweek.com/mt/mt-tb.cgi/14633.1438414640

Tags: Advertising, BusinessWeek, food marketing blog, link recommendation, Marketing

A friend of mine posted this twitpic link on Facebook today:
http://twitpic.com/d6lma
It’s a photo of a Heinz ketchup bottle label with a skeptical post about whether the product is truly “grown not made.”
It seems my friend is savvy to the fact that there’s a lot of high-fructose corn syrup in there. “I guess you have to [...]

Tags: food labels, food marketing blog, Heinz ketchup, ingredients, labels, product labels, Red Bull, twitpic, Twitter

If your business offering is so completely unique that very few other competitors will be you to the punch, you might be able to put off returning calls to potential customers. But that doesn’t make it a wise policy.
Stay with me for a minute while I set up the story.
So there I am. Sleeping in [...]

Tags: Customer Service, food marketing blog, prospecting, return calls, sales tips, snakes in the basement

I don’t get to sit in front of the television very often and work, but today was a rare treat. There is an amazing array of food commercials that tantalize and tempt the hungry viewer in a variety of ways. There are some things we can learn.
McDonald’s has a new ad for its Angus Third-Pounder [...]

Tags: food marketing blog, LifeSavers, lunchtime advertising, McDonald's

One of my favorite things about the Harry Potter movies is when all of Hogwarts is in the great hall for the feast and everyone is eating all this wonderful-looking food that is loaded onto the massive, long tables. Maybe it’s because I am such a foodie, but I love the way the food shows [...]

Tags: food art, food marketing blog, food on camera, Harry Potter