Marketing Spoonful

This Thanksgiving, I thought I’d just keep it simple and focus my gratitude on the sustenance and enjoyment I derive from food. Food, glorious food. Sometimes it’s something to fill my belly, sometimes it provides much-needed energy. At other times, it’s just pure sensory enjoyment.
I just want to give a big shout out and warm [...]

Tags: food marketing blog, giving thanks, Thanksgiving

One of my favorite ads is the new Johnnie Walker ad showing a man rolling a barrel of whisky out of a barn that fades into an image of several men rolling a Wright brothers-era airplane. Keep striding. Keep rising. Keep walking. That’s the simple message. But it’s enough to make guys like me feel [...]

Tags: emotional appeal, food advertising, food marketing blog, inspirational ads, Johnnie Walker, liquor advertising

My 11-year-old daughter LOVES Kroger brand shells and cheese. Now that doesn’t mean she doesn’t have some national brand favorites. She does. Peanut Butter Captain Crunch, for one. And Maruchan Ramen. Also, my kids were raised on Juicy Juice from Libby’s.
My daughter can even tell me why she likes the Kroger shells and cheese better. [...]

Tags: Consumer Preference, food marketing blog, Kroger, Safeway, store brands, Target, Tesco, Whole Foods

I had the pleasure of taking a ride with my mom to the airport in Kansas City tonight to pick up my dad. He was coming home from a trip to New Orleans.
On our way there, we had a chance to talk about a recent speech I had given on the power of great customer [...]

Tags: Customer Service, customer service horror story, food marketing blog, lifetime customer value, mom, Panera

Did you know that The Burger King has been around since 1960? But in 2003, the Home of the Whopper brought it back.
The Brawny paper towel guy and the Jolly Green Giant have both been refurbished in the past few years.

And why is that? Well, conventional wisdom would say it’s because their cute–or perhaps, creepy–characters [...]

Tags: Brawny, Burger King, cartoon characters, Charmin, food marketing blog, Jolly Green Giant, McDonald's, Mr. Whipple, Wendy's

My friend Jim sent me a great link to a Web site that features fun photos of food at favorite restaurants and new dining spots.
Most of them include brief descriptions of time of day, ratings of the fare and other tantalizing tidbits.

Check out http://www.EatNTell.com. It will make you hungry, I promise.

Tags: EatNTell.com, favorite restaurants, food marketing blog, food photos, restaurant photos