Marketing Spoonful

Like many of you, we’ve been somewhat snowbound this holiday. So once we got the walks and driveways shoveled and cleared, we settled in for reading, watching TV, discussing books, facebooking, games, hot chocolate and homemade cookies.
With a little objection, I was able to get my son to agree to an interview of what, from [...]

Watching Julie and Julia after a fun-filled day of family time and presents makes me pause to reflect on how much I enjoy eating. I mean, what better way to celebrate a holiday? There is such an inextricable link between food and family. And family is at the center of every holiday.
The smell of fresh, [...]

Tags: food marketing blog, holiday food

The year 2009 may or may not go down as one of the most difficult on record for many Americans and businesses, but one thing is for certain: it’s been a challenge. Double-digit unemployment and tightening credit markets have made it rough on individuals and small businesses, and the rules of marketing continue to change [...]

Tags: budget conscious, cause marketing, Facebook, food marketing blog, malaria, marketing to budget-conscious consumers, mosquito net, pricing strategy, Seth Godin, social media, tribes

My five favorite Christmas food commercials of all time are:
5. Santa Loves Oreos: Oreo (Nabisco)
True, it’s pretty basic, but kids, cookies, Christmas and Santa are a nice way to start the countdown.
 

4. Those Loveable Polar Bears: Coca-Cola
I just love this commercial because it is quintessentially Coke. It’s not overdone. It’s about community, refreshment and making [...]

Tags: Campbell's, christmas food commercial, Coca-Cola, Favorite Christmas Commercials, Folger's, food marketing blog, Hershey's, Nabisco, Oreos

There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]

Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail

What the world needs now…No, it’s not love, sweet love, Burt Bacharach…it’s a good, old-fashioned war between food brands.
And I’m not talking about these so-called “burger battles” between the likes of Burger King, Wendy’s and McDonald’s. Sure, we’ve seen Angus vs. not-Angus, Angus vs. Angus, the ongoing flamebroiled vs. fried, and even a six-dollar burger. [...]

Tags: brand war, Burger King, burger war, food brand war, food marketing blog, food war, Kraft, Mars, McDonald's, Nestle, pet food, toilet paper, Velveeta, Wendy's, Where's the Beef