Marketing Spoonful

Greetings from you favorite food marketing blog.
I was out patrolling the Web waves this morning and came across some nice posts on the BusinessWeek site.
It could be a good resource for you, so get over there if you haven’t checked it out yet:
http://blogs.businessweek.com/mt/mt-tb.cgi/14633.1438414640

Tags: Advertising, BusinessWeek, food marketing blog, link recommendation, Marketing

We all like a little humor now and then. Not even I can watch Harry Potter, action-adventure films and drama all the time. A bit of comedy can be stimulating and entertaining-even in advertising.
You probably have some favorite funny commercials of your own. But did you know that studies indicate humorous ads can actually be [...]

Tags: Advertising, best ads ever, humor in advertising

When you wake up on weekend mornings and turn on the television, check out the kids’ channels.
Between Spongebob and The Penguins of Madagascar, you’ll see ads for cereal appealing to the stomachs and mental fun zones of kids. And it’s no mistake that these commercials air during breakfast time.
But, you say, by the time kids (and [...]

Tags: Advertising, cereal commercial, food marketing blog

Remember the episode of Seinfeld where Jerry inadvertently agreed to wear a big, puffy, pirate-looking shirt on national television? Kramer consoled him by telling him that he’d be “the first pirate.” To which Jerry replied, “But I don’t wanna be the pirate!”
When it comes to trying new marketing ideas, some of us recoil in much [...]

Tags: Advertising, Branding, Creativity, new marketing

Miller High Life has always made a living at the nexus of quality and the down-to-earth mindset.
The brand went to the next level with ads that feature a determined delivery guy who refuses to allow the beer to be sold in establishments who have lost their sense and no longer live the High Life brand [...]

Tags: Advertising, beer, beverage, beverage marketing, brand essence, brand integrity, brand values, delivery guy, food marketing, marketing to men, Miller High Life, Windell

Does this sound familiar to you?
Kid: I don’t like tomatoes.
You: Well, you like ketchup, don’t you?
Kid: Yeah…
You: Well, ketchup is made from tomatoes. They’re good for you.
Kid: <groan>
How about this one?
Husband: I don’t like buttermilk.
Wife: Well, you like ranch dressing, don’t you?
Husband: Yeah…
Wife: Well, buttermilk is used to make ranch dressing. It’s good for you.
Husband: [...]

Tags: Advertising, consumer choice, ketchup, on-demand, preference, relevance, relevant message, right place, right time, tomatoes, traditional marketing