Marketing Spoonful

Well, MIller Lite may or may not be reaching its core audience with the commercial cited earlier today in this blog, it’s definitely causing a stir among connoisseurs and homebrew geeks.
Mike Pomranz at Slashfood thinks Miller Lite should stick to telling people that it’s just Miller Lite and nothing else.
Tom Cizauskas of yoursforgoodfermentables cautions Miller Lite [...]

Tags: beer commercial, beverage, blog, Food, Marketing, Miller Lite, triple-hops

So what’s your beverage strategy? That’s right, I said beverage.
The beverage category is one of the richest areas for innovation in the entire food industry. Remember when Red Bull was the only energy drink? Now energy drinks account for nearly 20 percent of convenience store packaged beverage sales, according to Nielsen. And the energy drink [...]

Tags: beverage, beverage strategy, blog, Food, food strategy, Marketing, profit margin

In case you’ve been hibernating for the past year, we’re in an economic downturn. We stop short of saying “recession” because a recession is officially defined as two straight quarterly declines in GDP.
We’ve also written a lot in this blog about the increased importance of price to consumers.
But lest we forget, branding still works. Just [...]

Tags: beverage, Coca-Cola, Coke, economic downturn, Food, Pepsi, power of branding, rival brands

Starting Monday, we will feature excerpts from our interview with Janet Rine, owner of Caffe Moderne.
Our discussion centers on what it takes to earn the trust of an independent owner/operator.
Whether you sell meat, beverages, spices or mixes, you won’t want to miss it.
For now, we leave you for the weekend with a quote from Danny [...]

Tags: beverage, Caffe Moderne, Danny Meyer, Food, food distributors, food manufacturers, Marketing, Meat, mix, product focus, restaurateurs, selling to restaurants, Setting the Table, spice, successful selling strategy, trust

Miller High Life has always made a living at the nexus of quality and the down-to-earth mindset.
The brand went to the next level with ads that feature a determined delivery guy who refuses to allow the beer to be sold in establishments who have lost their sense and no longer live the High Life brand [...]

Tags: Advertising, beer, beverage, beverage marketing, brand essence, brand integrity, brand values, delivery guy, food marketing, marketing to men, Miller High Life, Windell

Please don’t fill those bottles right up to the top.
I won’t miss the extra two tablespoons. And my shirts and pants will stay drier and cleaner.
Thanks.

Tags: beverage, bottle, ease of use