Posted on June 4th, 2009, by admin
When you stop and think about it, successful brainstorming sessions require people to do two things: show up for the session and participate in a way that is meaningful for them and the group. I call this commitment and engagement.
I was talking with a client the other day about the difference between commitment and engagement.
Commitment, [...]
Tags: brainstorming, creative thinking, group planning, strategic planning
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Posted on September 8th, 2008, by admin
If you went to college, chances are you played drinking games. You know, like, take a drink of beer every time Archie Bunker curses on All in the Family. Or take a drink every time the in-studio audiences goes, “Whoo!” at Mona on Who’s the Boss? Or how about people on the couch drink every [...]
Tags: Barack Obama, brainstorming, campaign ad, Creativity, drinking game, election, election game, food marketing, ideation, John McCain, Sarah Palin, thought stimulus
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Posted on September 5th, 2008, by admin
Distraction is sometimes the mother of invention, but it’s usually just the mother of time wasted. That is to say, sometimes we need to intentionally divert our attention from our routine in order to spark the flow of creative energy to our brains.
But most of the time, distraction comes in the form of the urgent [...]
Tags: brainstorming, Creativity, food marketing, ideation, marketing philosophy, problem solving, thinking
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Posted on July 7th, 2008, by admin
There are all sorts of reasons for us to be depressed and demotivated. It’s too hot outside. Your budget just got cut for the third time this fiscal year. People aren’t driving enough. People aren’t shopping enough. People aren’t eating out enough. People are eating out too much.
The news doesn’t help much, considering GM is [...]
Tags: brainstorming, fresh start, hope, inspiration, optimism
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