Marketing Spoonful

We don’t pretend to know everything about marketing and markets. But we do think you need to continue harping on value (low prices for what you get) and emotion when hawking your product or service.
In an earlier post, we commented about stocks that seem to be benefiting from the down economy and what makes them [...]

Tags: blog, Business, creative thinking, Food, Marketing, Restaurant, Strategy

It’s time to reintroduce you to the Web’s only place for catalytic thinking for food marketers: Marketing Spoonful.
We hope you’ll take the time to visit today and peruse a couple of our posts. We’ve covered such topics as:

Election-themed innovation brainstorming
How Subway teaches us that duality in marketing is a powerful thing
Why prospecting is a lot [...]

Tags: blog, Business, catalytic thinking, creative thinking, Creativity, Food, ideation, Innovation, Marketing, Product Development, Strategy

Sometimes the media and the pundits overuse the word crisis when describing events that wrack our financial world. But we doubt that anyone would criticize someone who uses it to depict the current state of the US economy.
At the same time, some folks seem to think that the passing of a $700 billion bailout package [...]

Tags: blog, Business, economy, financial situation, Food, Marketing, pricing, Product Development, Strategy

Last week, we showcased Janet Rine of Caffe Moderne and what it takes to win restaurant business. In Part II of our interview with Janet, we take a look at how suppliers can go the extra mile to attract and retain customers.
The Spoon: Let’s talk about what it takes for you to be successful and [...]

Tags: Business, Caffe Moderne, foodservice, Sales, selling to restaurants