Marketing Spoonful

I had the pleasure of watching Andy Roddick beat some Brazilian dude named Belucci at the Australian Open last night, and I was really impressed.
Usually, Roddick seems to have this firepower and intensity that is almost palpable. But last night, it was as if he was guiding each shot to place the ball exactly where [...]

Tags: business strategy, finesse, food marketing blog, marketing strategy, sports and business, Strategy

It’s hard.
Not everyone can do it.
Everyone thinks they can do it.
It costs money.
Many people think it should cost less money than it does.
It unlocks doors.
It separates top performers from also-rans.
It won’t always make you popular.
It’s hard.
It’s not always intuitive.
Just when you think it shouldn’t be intuitive, it is.
You can’t learn everything about it from a [...]

Tags: business strategy, creative thinking, strategic thinking, Strategy

The Dow Jones Industrial Average (as if you haven’t heard) has dipped near 2005 levels. Meanwhile, many food stocks, such as Kellogg, Procter & Gamble and General Mills are holding their own. Conventional wisdom holds that money flees to “stable” industries, such as food in times of inflation, recession or stagflation.
At the same time, Coca-Cola [...]

Tags: alternatives, blog, business strategy, Coca-Cola, consumer spending, Food, fuel prices, General Mills, inflation, Kellogg, luxuries, Marketing, Procter & Gamble, recession, Strategy, substitutes