Posted on February 7th, 2010, by admin
It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]
Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell
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Posted on December 17th, 2009, by admin
My five favorite Christmas food commercials of all time are:
5. Santa Loves Oreos: Oreo (Nabisco)
True, it’s pretty basic, but kids, cookies, Christmas and Santa are a nice way to start the countdown.
4. Those Loveable Polar Bears: Coca-Cola
I just love this commercial because it is quintessentially Coke. It’s not overdone. It’s about community, refreshment and making [...]
Tags: Campbell's, christmas food commercial, Coca-Cola, Favorite Christmas Commercials, Folger's, food marketing blog, Hershey's, Nabisco, Oreos
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Posted on December 15th, 2009, by admin
There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]
Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail
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Posted on November 7th, 2008, by admin
In case you’ve been hibernating for the past year, we’re in an economic downturn. We stop short of saying “recession” because a recession is officially defined as two straight quarterly declines in GDP.
We’ve also written a lot in this blog about the increased importance of price to consumers.
But lest we forget, branding still works. Just [...]
Tags: beverage, Coca-Cola, Coke, economic downturn, Food, Pepsi, power of branding, rival brands
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Posted on October 13th, 2008, by admin
Last time we checked, Coca-Cola was still the reigning champion of the cola wars, with the Pepsi sip test having been debunked, clinical brainwave analysis done and market share numbers tabulated.
But the Spoon would like to know your favorite. So, c’mon, don’t be shy. Are you a fool for Pepsi or does Coke fuel your [...]
Tags: brand, Coca-Cola, Coke, cola, cola wars, favorite cola, Pepsi, sip test
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Posted on October 2nd, 2008, by admin
The Dow Jones Industrial Average (as if you haven’t heard) has dipped near 2005 levels. Meanwhile, many food stocks, such as Kellogg, Procter & Gamble and General Mills are holding their own. Conventional wisdom holds that money flees to “stable” industries, such as food in times of inflation, recession or stagflation.
At the same time, Coca-Cola [...]
Tags: alternatives, blog, business strategy, Coca-Cola, consumer spending, Food, fuel prices, General Mills, inflation, Kellogg, luxuries, Marketing, Procter & Gamble, recession, Strategy, substitutes
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Branding,
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Consumer Preference,
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Posted on July 29th, 2008, by admin
Apparently, the answer to that question is an unqualified “Yes.”
Early one morning of the trip, the Spoon walked out and discovered a mess from what looked to be a week’s worth of trash strewn all over the driveway, about 50 feet from where it should have been in the storage shed. (See photo above.)
And not [...]
Tags: bacon, bears, cantaloupe, Coca-Cola, grease, junk food, mess
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