Posted on February 7th, 2010, by admin
It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]
Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell
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Posted on November 7th, 2008, by admin
In case you’ve been hibernating for the past year, we’re in an economic downturn. We stop short of saying “recession” because a recession is officially defined as two straight quarterly declines in GDP.
We’ve also written a lot in this blog about the increased importance of price to consumers.
But lest we forget, branding still works. Just [...]
Tags: beverage, Coca-Cola, Coke, economic downturn, Food, Pepsi, power of branding, rival brands
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Posted on October 13th, 2008, by admin
Last time we checked, Coca-Cola was still the reigning champion of the cola wars, with the Pepsi sip test having been debunked, clinical brainwave analysis done and market share numbers tabulated.
But the Spoon would like to know your favorite. So, c’mon, don’t be shy. Are you a fool for Pepsi or does Coke fuel your [...]
Tags: brand, Coca-Cola, Coke, cola, cola wars, favorite cola, Pepsi, sip test
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