Posted on November 16th, 2009, by admin
My 11-year-old daughter LOVES Kroger brand shells and cheese. Now that doesn’t mean she doesn’t have some national brand favorites. She does. Peanut Butter Captain Crunch, for one. And Maruchan Ramen. Also, my kids were raised on Juicy Juice from Libby’s.
My daughter can even tell me why she likes the Kroger shells and cheese better. [...]
Tags: Consumer Preference, food marketing blog, Kroger, Safeway, store brands, Target, Tesco, Whole Foods
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Posted on July 7th, 2009, by admin
Are you looking for another way to create buzz about your product or service and make customers crave what you have to offer? Tap into authenticity.
Not sure what that means?
Then you need to check out http://authenticitybook.com. It’s the Web site companion to the book Authenticity: What Consumers Really Want. There are some fantastic axioms, such [...]
Tags: authenticity, authenticity book, consumer behavior, Consumer Preference
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Posted on November 3rd, 2008, by admin
Earlier today, we posted about traditional advertising’s nearly nonexistent role in the Starbucks brand-building success story.
Still, the Starbucks cup has become an icon, a symbol of status and state of mind for millions.
At lunch, we were reminded of a similar icon, the Chipotle burrito.
Two simple icons. Very little “push” advertising. Immense success.
Maybe there IS something [...]
Tags: Borderless Branding, Chipotle, Consumer Preference, Starbucks, the anti-advertising
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Posted on November 3rd, 2008, by admin
As you know by now, we’ve been reading a new book, A Little Less Conversation, which focuses on the need to create desire through action, rather than words.
And wouldn’t you know it, we found a good example of what NOT to do in a case study that appeared in the Oct. 27 issue of Brandweek.
Seems [...]
Tags: Branding, Consumer Preference, design, Marketing, Packaging, Strategy
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