Marketing Spoonful

Maverick Creative Group recently commissioned a survey to determine clients’ attitudes about consultants. The survey was developed by Maverick Creative Group and administered by surveydepartment.com in conjunction with Clear Voice.
We talked to 100 businesses with less than $10 million in revenue that have been in business less than 10 years. We asked them about consultants [...]

Tags: client service, consulting, customer experience

This is the international symbol for customer service: Smiling, good-looking person with telephone headset.

Now, slap yourself or slam your hand in the car door or whatever it takes, and come back to reality.
When customers say, “I just really like talking to a real person,” they’re not saying, “Wow, I really like those nice people at [...]

Tags: anticipate problems, brand experience, BusinessWeek, cooperation, customer experience, Customer Service, customer service champ, Food, Marketing, proactive solutions, reality check, voice of the customer