Marketing Spoonful

We’ve talked a lot in this space about how cooking at home is where it’s at when it comes to consumers, the current economy and food marketing.
If you don’t believe me, just look at Papa Murphy’s. The chain was voted best pizza for the sixth year in a row by consumers in Restaurants and Institutions [...]

Tags: blog, emotional selling, Food, home cooked meal, Marketing, Papa John's, Papa Murphy's

As you try to dream up the next great promotion or circular ad, chew on this: one of the best things about cooking a nice dinner happens in the days after the event. And that is eating delicious leftovers.
Cooking a meal can be fun.
It can be soothing therapy after a hard day.
It pulls the family [...]

Tags: blog, emotional selling, Food, leftovers, Marketing, meal solution, Promotion

I know you’ve heard me talk about taking it to a higher level when it comes to your brand. You’ve listened to me espouse the views of Godin and Asacker and my other branding heroes. Benefits not attributes. Emotional attachment not compliance.
But that theory breaks down when it comes to plain old hunger. Not true. [...]

Tags: blog, emotional selling, Food, hunger marketing, Marketing

Little Spoon 2 has her fifth grade spelling bee Friday.
She’s been practicing words like crochet, macrame and yacht. Serious business.
So we thought it would be fun to give you a few spelling words of your own. Practice these. And while you’re spelling them, think about being more aware of them each day.
Positioning; the process by which [...]

Tags: blog, Branding, emotional appeal, emotional selling, Food, Marketing, marketing terms, positioning, spelling bee