Marketing Spoonful

Whether it’s Washington, D.C., or Lamar, Colo., (pictured here), Safeway does so many things right. We’ve worked with Safeway for a few years now, but we’re always observing new things.
The small-town version of the store proves you can be small town and still stock the essentials and so much more, from an extensive line of [...]

Tags: beef, Customer Service, Dillons, Eastern Colorado, Family, Henry Winehard, multi-tier branding, O, organic, private label, Rancher's Reserve, root beer, Safeway, savings card, selection, small town, tender, Travel, vacation

Four days and counting, and the Spoon takes it on the road for a two-week vacation of hiking, fishing, horseback riding, fishing, sleeping, fishing, sightseeing and, of course…driving. Lots and lots of driving.
And nothing goes better with all those activities than all of your favorite snacks. Here’s what the Spoon is packing for the trip:

Oberto [...]

Tags: 7-11, apple, Archer Farms, Craisins, Family, Food, granola, green tea, Lipton, local, Marketing, Oberto, Ocean Spray, Odwalla, On the Border, pink lady, pistachio, regional, root beer, snack, vacation

Wondering how gas prices are affecting dining habits in the US? Let’s take a look at stock performance in the quick service restaurant (QSR) sector, compared with family casual/grill and bar.
McDonald’s stock has nearly doubled in price since this same week in 2005, going from $30.99 a share to $60.16 as of Wednesday’s close.
Interestingly, unleaded [...]

Tags: Applebee's, casual, Chili's, dining out, downturn, Family, fast food, IHOP, inflation, McDonald's, profit, QSR, recession

For some, the most wonderful day of the year comes once in the fall, but it’s not a paid holiday or a religious celebration. It’s Family Day, and this year, it falls on September 22.
So why talk about it today of all days? Summer vacation have visions of loud, sweaty nine-hour minivan rides dancing through [...]

Tags: Family, Life, Supermarket, teen drug abuse