Marketing Spoonful

I’m not here to defend Tiger Woods. I’m also hacked off at Mark McGwire. And Lance Armstrong wasn’t very nice to his first wife.
Many of the guys who are heroes to me for one reason or another fall short in other areas.
I was reminded of this tonight as I watched Cake Boss on TLC. Buddy [...]

Tags: blog, employee relations, Food, food marketing blog, human resources, Marketing

Here are a few food marketing Web sites that might make good resources for you.
Resource Lists:
http://www.fooddude.com/
http://www.fooddude.com/resources.htm
Branding:
http://resources.bnet.com/topic/branding+and+food+and+marketing.html
http://search.techrepublic.com.com/search/branding+and+food+&+beverage.html
http://www.letmaverick.com/
Consumption Trends:
http://www.agmrc.org/markets__industries/food/food_consumption_trends.cfm
http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?navtype=SU&navid=FOOD_NUTRITION
Food Production:
http://foodsci.ksu.edu/DesktopDefault.aspx
Associations:
Grocery
http://www.fmi.org/
Meat
http://www.meatami.com/
Produce
http://www.unitedfresh.org/
Eggs
http://www.poultryegg.org/
Beef
http://www.beef.org/
Turkey
http://www.eatturkey.com/home.html
Pork
http://www.nppc.org/
Chicken
http://www.eatchicken.com/

Tags: beef, chicken, eggs, Food, food association, food marketing blog, food marketing resources, grocery, Meat, pork, turkey

And yes, by funny I mean weird, not humorous.
Like, why is it that books have been written and millions of dollars have been spent on showing return on investment from marketing efforts yet so few of us track ROI?
And how come people with big whoopty-doo titles in major corporations still think “marketing” means “promotion?”
Strange, yet [...]

Tags: blog, Food, food marketing blog, Marketing, marketing rant

Periodically, I do a search on the Web for “food marketing,” and it’s always a little disappointing to find so many people decrying the food industry’s attempts to get customers. Most often, the venom is spat in the direction of companies marketing to children.
Quite frankly, the abdication of responsibility on the part of consumers is [...]

Tags: blog, consumer concerns, Food, health, Marketing

You probably know this by now, but the peanut is an amazing legume. (It’s not actually a nut. Whatever.) In any case, American farmers produced 2.5 million tons (yes, tons) of the little goobers last year alone. And the bumper crop was just in time for the recession because peanut butter sales are up and [...]

Tags: blog, Food, Marketing, Mr. Peanut, peanuts, snack commercial

Well, MIller Lite may or may not be reaching its core audience with the commercial cited earlier today in this blog, it’s definitely causing a stir among connoisseurs and homebrew geeks.
Mike Pomranz at Slashfood thinks Miller Lite should stick to telling people that it’s just Miller Lite and nothing else.
Tom Cizauskas of yoursforgoodfermentables cautions Miller Lite [...]

Tags: beer commercial, beverage, blog, Food, Marketing, Miller Lite, triple-hops

We’ve made much of how consumers want to know where the food comes from and how it’s made. Sometimes we’re talking about natural and organic consumers, but others need to watch out for certain ingredients that might be harmful to them.
While watching KU play North Dakota State today, I saw a new Miller Lite commercial [...]

Tags: beer commercial, blog, Food, Marketing, Miller Lite, process innovation, storytelling

When a new product or service hits supermarkets, it doesn’t take long for everyone else to follow suit. That’s the thing about what Clayton Christensen calls “sustaining innovations.” They are easily imitable and difficult to break out of.
It’s the reason so many hard drive manufacturers went out of business. They were sustaining an innovation trend [...]

Tags: blog, Creativity, disruptive innovation, Food, Innovation, Marketing, Supermarket, sustaining innovation

And that’s not just because I have beautiful little Chinese girl cousins. I love this commercial because it is one of few commercials out there with truly universal appeal. It is a truly universal TV spot too, saving on production costs. Check it out:

Tags: blog, Food, Marketing, Oreo, universal appeal

Whether you create your own content or simply sponsor someone else’s adaptation, a redux is a potentially profitable way to promote your product or service.
Of course, you have to get permission before you do your own version of Popeye or Charlie the Tuna, but the right idea can have a great deal of impact on [...]

Tags: blog, BrandFreak, Food, identification, Marketing, redux, storytelling