Marketing Spoonful

Here are a few food marketing Web sites that might make good resources for you.
Resource Lists:
http://www.fooddude.com/
http://www.fooddude.com/resources.htm
Branding:
http://resources.bnet.com/topic/branding+and+food+and+marketing.html
http://search.techrepublic.com.com/search/branding+and+food+&+beverage.html
http://www.letmaverick.com/
Consumption Trends:
http://www.agmrc.org/markets__industries/food/food_consumption_trends.cfm
http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?navtype=SU&navid=FOOD_NUTRITION
Food Production:
http://foodsci.ksu.edu/DesktopDefault.aspx
Associations:
Grocery
http://www.fmi.org/
Meat
http://www.meatami.com/
Produce
http://www.unitedfresh.org/
Eggs
http://www.poultryegg.org/
Beef
http://www.beef.org/
Turkey
http://www.eatturkey.com/home.html
Pork
http://www.nppc.org/
Chicken
http://www.eatchicken.com/

Tags: beef, chicken, eggs, Food, food association, food marketing blog, food marketing resources, grocery, Meat, pork, turkey

As the author of Fresh & Easy Buzz says in a recent article about Tesco Neighborhood Market, “value is in across all grocery formats and it’s not just a fad.”

Many experts are calling the current economic climate a “perfect storm” of inflation, government debt, reduced consumer spending, weak dollar and intense foreign competition. It’s enough [...]

Tags: aspirational, consumer spending, EDLP, Food, grocery, inflation, Marketing, niche, recession, Safeway, Target, Tesco, Wal-Mart, weak economy, Whole Foods

We were surfing MSNBC to get the latest US medal count when we came across this little dandy:
“Shopping in a lousy mood will cost you.”
You’ve heard how hungry shoppers spend more? Well, a study shows the SADDER you are, the more you spend. Check it out here.
The good news for food marketers is that shopping [...]

Tags: circular, emotion, Food, grocery, Marketing, mood, Promotion, shop when you're hungry, shopping, spending, Supermarket

Three days ’til family vacation blast-off. Meanwhile, the Spoon is taking it to Tulsa for a couple days to visit grocery stores (it’s nice to have family in the business).

Look for a post or two on how a regional chain of stores is having success in the same locations its larger, national predecessor couldn’t make [...]

Tags: effective merchandising, Food, grocery, Oklahoma, regional chain, retail, Supermarket, Tulsa

More than two-thirds of principal grocery shoppers are female adults. Most of the remaining third are adult men.
One-third of anything is a chunk to leave on the table for your competitors. Don’t believe me? Next time you’re out to eat, try giving up one-third of your favorite dessert to the annoying guy at the next [...]

Tags: grocery, Marketing, marketing to men, men, shopping

More than two-thirds of principal grocery shoppers are female adults. Most of the remaining third are adult men.
One-third of anything is a chunk to leave on the table for your competitors. Don’t believe me? Next time you’re out to eat, try giving up one-third of your favorite dessert to the annoying guy at the next [...]

Tags: grocery, Marketing, marketing to men, men, shopping

It may not surprise you to learn that for much of our white collar work force, the list of priorities for the morning looks something like this:

Check e-mail
Attend to immediate routine job duty
Decide where to go to lunch
Fire up iTunes
Read a review of the latest smart phone on the Internet

It doesn’t mean people are shirking [...]

Tags: blog, contact point, decision tree, grocery, Internet, iTunes, routine, shopping list, Web