Posted on March 24th, 2010, by admin
Increasingly, we’re seeing advertisers tapping into the core elements of health and beauty that stand for true happiness to consumers.
We saw Dove do it by encouraging women to unlock the power of their inner beauty. Now Danone is using celebrity spokeswomen to demonstrate a lovely connection between taste enjoyment, nutrition, digestive health, beauty and happiness.
It’s [...]
Tags: activia, beauty, food marketing blog, health, jamie lee curtis, martine mccutcheon
Category:
Posted on March 28th, 2009, by admin
Periodically, I do a search on the Web for “food marketing,” and it’s always a little disappointing to find so many people decrying the food industry’s attempts to get customers. Most often, the venom is spat in the direction of companies marketing to children.
Quite frankly, the abdication of responsibility on the part of consumers is [...]
Tags: blog, consumer concerns, Food, health, Marketing
Category:
Posted on July 23rd, 2008, by marketingspoonful
On the ground in Tulsa less than three hours and already there are exciting food marketing revelations in this town along the Great American Highway. After a tasty and filling early dinner at Pei Wei, it was off to Wild Oats to see the latest products and brands of natural and organic food.
The decidely neighborhoodly [...]
Tags: 365, antioxidant, better first than better, cat, chips, green tea, GT, health, holistic, Honest Tea, indulgence, Innovation, kombucha, Lipton, natural, Nestea, no compromise, nutrition, organic, Pei Wei, pet food, Republic of Tea, Route 66, snack, tea, Terra, Tulsa, wellness, Whole Foods, Wild oats
Category:
Branding,
Business,
Consumer Preference,
Creativity,
Food,
Health and Nutrition,
Innovation,
Manufacturing,
Marketing,
Product Development,
Strategy,
Supermarket
Posted on July 16th, 2008, by admin
What yogurt gets your tastebuds poppin’ and your energy level hoppin’?
Use the comment link below! We want to know.
Tags: culture, dairy, Dannon, favorites, Groupe Danone, health, Hiland, nutrition, organic, Stonyfield Farm, tasty, yogurt, Yoplait
Category:
Posted on July 15th, 2008, by admin
The Banana Chocolate Blend is tasty. The blend of the two flavors is nearly perfect. The consistency is very smooth, somewhat viscous, but not quite as much as panna cotta. It goes through a straw quite nicely.
The Starbucks store was all decked out, complete with writing on the windows and sidewalk chalk drawings heralding the [...]
Tags: banana, blend, chocolate, differentiation, fortified, health, me too, nutrition, smoothie, Starbucks
Category:
Posted on July 14th, 2008, by admin
It will be interesting to see how the latest round of drink menu augmentation goes for Starbucks and their competitors.
The coffee purveyor and “third place” proprietor is serving up a new batch of “healthy-sounding” smoothies, designed to compete with similar offerings from Dunkin’ Donuts and others.
Now, the Spoon loves a Venti Caramel Macchiato as much [...]
Tags: 22 Immutable Laws of Marketing, Dunkin' Donuts, Food, food blog, health, Krispy Kreme, McDonald's, meal replacement, nutrition, Ries, smoothie, Starbucks, Trout
Category:
Posted on June 26th, 2008, by admin
It’s hot here in Kansas. I just finished my third glass of iced green tea. Earlier today, I had some green tea chewing gum.
And you know what sounds good right about now? A frozen green tea Frappuccino from Starbuck’s.
Functional foods haven’t caught on quite as fast in this country as in Europe. But if anything [...]
Tags: antioxidant, Food, health
Category:
