Posted on April 24th, 2010, by admin
Creating a new brand identity for yourself is easy. Creating a new brand image? Not so much.
That’s because of an important, yet subtle difference between identity and image:
Identity is WHO you are. Image is HOW you are perceived.
To state it another way, your brand identity is HOW you want to be perceived, while your image [...]
Tags: Branding, Dippin' Dots, food marketing blog, Hormel, Hyundai, identity, image, Kia, Lexus, marketing strategy, Tyson
Category:
Advertising,
Branding,
Business,
Business Opportunities,
Consumer Preference,
Food,
Marketing,
Packaging,
Product Development,
Promotion,
Retailing,
Strategy,
pricing
Posted on February 7th, 2010, by admin
It’s nice to actually watch and listen to a band for a change during halftime of the Big Game. Usually I have to endure all the falderol and garbage that goes with the over-hyped football championship game.
The Who sound as good as ever. And how cool is it to hear half of South Florida scream: [...]
Tags: 1985 bears, big game, Bud Light, Coca-Cola, Coke, Doritos, food marketing blog, gary patterson, Hyundai, Marketing, Miller High Life, patterson burk, super bowl, wendell
Category:
Posted on December 15th, 2009, by admin
There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]
Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail
Category:
