Marketing Spoonful

Whether you create your own content or simply sponsor someone else’s adaptation, a redux is a potentially profitable way to promote your product or service.
Of course, you have to get permission before you do your own version of Popeye or Charlie the Tuna, but the right idea can have a great deal of impact on [...]

Tags: blog, BrandFreak, Food, identification, Marketing, redux, storytelling

One of the most enduring genres in the modern marketing era is the superhero. Whether you’re a Marvel maven or a DC aficionado, you have to appreciate the penetrating power of cultural icons like The Incredible Hulk, The Amazing Spiderman, Batman, Iron Man and The X-Men. (You can check out some cool comic book images [...]

Tags: character endorsement, comic books, endorsement, identification, superheroes

This book has helped us a lot. We posted on one of the concepts yesterday: identification.

The author, Tom Asacker, liked it so much he called us out on his blog.
Seth Godin thinks it’s a good book. We’ve learned a lot from him too.
Check out Tom’s blog and Web site at acleareye.com. And consider getting yourself [...]

Tags: A Clear Eye for Branding, Asacker, Branding, identification, Seth Godin

Great things come in threes. They’re easier to remember that way. Like Tom Asacker’s three primary brand relationships from his book A Clear Eye for Branding.
It goes like this, from weakest to strongest:

The bottom tier is compliance. I buy your product because it’s the only one or because you give me a coupon.
The middle [...]

Tags: Asacker, compliance, CRM, endorsement, identification, internalization, relationship marketing, testimonial, Wheaties