Posted on October 16th, 2008, by admin
Leo Burnett recently released results of a study of men’s online and offline behaviors. It gives food marketers a good place to start in what may be the most fertile, yet underutilized channel available to us.
The study found four segments:
In assessing men’s online behavior, the study uncovered some unique Web personas for the four mindsets: [...]
Tags: blog, Food, Marketing, marketing to men, men and food, retrosexual
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Posted on September 19th, 2008, by admin
The air is crisp and the energy of school spirit abounds as college football season is upon us. And you know what that means…a whole new crop of television commercials targeted at men…and women.
And, of course, the ones targeted at women will be about cooking, and the ones for men will be all about beer [...]
Tags: consumer connection, Food, food marketing, football, marketing to men, marriage duties, men, school spirit, sports, stereotypes, Wal-Mart
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Advertising,
Branding,
Business,
Consumer Preference,
Creativity,
Food,
Insight,
Marketing,
Retailing,
Strategy,
Supermarket
Posted on August 20th, 2008, by marketingspoonful
Miller High Life has always made a living at the nexus of quality and the down-to-earth mindset.
The brand went to the next level with ads that feature a determined delivery guy who refuses to allow the beer to be sold in establishments who have lost their sense and no longer live the High Life brand [...]
Tags: Advertising, beer, beverage, beverage marketing, brand essence, brand integrity, brand values, delivery guy, food marketing, marketing to men, Miller High Life, Windell
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Posted on July 11th, 2008, by marketingspoonful
More than two-thirds of principal grocery shoppers are female adults. Most of the remaining third are adult men.
One-third of anything is a chunk to leave on the table for your competitors. Don’t believe me? Next time you’re out to eat, try giving up one-third of your favorite dessert to the annoying guy at the next [...]
Tags: grocery, Marketing, marketing to men, men, shopping
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Posted on July 11th, 2008, by admin
More than two-thirds of principal grocery shoppers are female adults. Most of the remaining third are adult men.
One-third of anything is a chunk to leave on the table for your competitors. Don’t believe me? Next time you’re out to eat, try giving up one-third of your favorite dessert to the annoying guy at the next [...]
Tags: grocery, Marketing, marketing to men, men, shopping
Category:
