Not sure about your next food marketing move? Consider adding a tier
Posted on January 18th, 2010, by admin
If you’re not sure what to do next to make your food product line more competitive, consider adding a tier.
It might make sense to add a lower tier. It might make more sense to add a higher tier. Which way you move depends largely on the gap in the market, consumers’ willingness to pay and [...]
Tags: brand extension, Crisco, Ernest and Julio Gallo, Mercedes, product line extension, product tiers, Yellow Tail
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