Marketing Spoonful

Brands and brand managers can learn a lot from Tiger Woods.
He’s arguably the strongest, most inspiring brand in sports today, if not history. Time will tell if he is one of the most enduring brands, but there’s certainly no doubt that Eldrick “Tiger” Woods has had as great an impact on his sport as any [...]

Tags: brand management, Branding, food marketing blog, Marketing, marketing lessons, PR, practice, public relations, Tiger Woods

If you haven’t read this article http://money.cnn.com/2008/10/21/magazines/fortune/talent_colvin.fortune/index.htm or Geoff Colvin’s book based on the article, it’s worth at least a read and a bit of thought.
It seems, according to this article, that it’s not our knowledge, upbringing or experience that make us successful, but rather our practice routine. According to a study quoted in Colvin’s article, it [...]

Tags: deliberate practice, Geoff Colvin, practice, talent