Marketing Spoonful

As you try to dream up the next great promotion or circular ad, chew on this: one of the best things about cooking a nice dinner happens in the days after the event. And that is eating delicious leftovers.
Cooking a meal can be fun.
It can be soothing therapy after a hard day.
It pulls the family [...]

Tags: blog, emotional selling, Food, leftovers, Marketing, meal solution, Promotion

I love Saturdays. There is nothing better than getting my chores done in time to sit down and watch one of my favorite teams play basketball against one of its rivals. Today, as I watched my beloved Jayhawks square off against Okie State at Allen Field House I got to thinking about all the wonderful [...]

Tags: blog, employee engagement, Food, Marketing, product demo, Promotion, Supermarket

It’s been said that necessity is the mother of invention. To paraphrase, tough economic times call for creativity in promotion.
Essentially, you have two choices when it comes to marketing and promotion: find creative, cost-effective methods or crawl under a rock. For most of us, there’s no in-between.
The general idea is to balance reach, frequency and [...]

Tags: direct mail, e-mail, Marketing, Promotion, public relations, speaking engagement

We were surfing MSNBC to get the latest US medal count when we came across this little dandy:
“Shopping in a lousy mood will cost you.”
You’ve heard how hungry shoppers spend more? Well, a study shows the SADDER you are, the more you spend. Check it out here.
The good news for food marketers is that shopping [...]

Tags: circular, emotion, Food, grocery, Marketing, mood, Promotion, shop when you're hungry, shopping, spending, Supermarket