Posted on January 2nd, 2010, by admin
In the past month, newspapers and televisions have been full of Tiger Woods’ indescretions and subsequent domestic difficulties. In an earlier post I extolled Tiger’s character when it comes to losing (http://marketingspoonful.com/?p=1152). Time will tell if he comes out of this one well. It will also be interesting to see if he uses a straightforward, [...]
Tags: crisis communication, crisis management, food marketing blog, public relations, spin
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Posted on August 17th, 2009, by admin
Brands and brand managers can learn a lot from Tiger Woods.
He’s arguably the strongest, most inspiring brand in sports today, if not history. Time will tell if he is one of the most enduring brands, but there’s certainly no doubt that Eldrick “Tiger” Woods has had as great an impact on his sport as any [...]
Tags: brand management, Branding, food marketing blog, Marketing, marketing lessons, PR, practice, public relations, Tiger Woods
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Posted on February 6th, 2009, by admin
It’s been said that necessity is the mother of invention. To paraphrase, tough economic times call for creativity in promotion.
Essentially, you have two choices when it comes to marketing and promotion: find creative, cost-effective methods or crawl under a rock. For most of us, there’s no in-between.
The general idea is to balance reach, frequency and [...]
Tags: direct mail, e-mail, Marketing, Promotion, public relations, speaking engagement
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