Marketing Spoonful

OK, class, it’s time for equations.
Nature Valley Sweet and Salty Nut Granola Bar + Gatorade G2 = BREAKFAST
Slim Jim + Handi-Snacks Crackers ‘n Cheez + apple = LUNCH
Capri Sun juice pouch + Cheetos snack size bag = AFTERNOON SNACK
There’s no need to get scientific here. If you can make it portable, you’ve just increased your [...]

Tags: beef on the go, Cheetos, convenience food, Craisins, dehydrated food, fruit, Gatorade G2, Handi-Snacks, making steak portable, Nature Valley, portable food, Slim Jim, snack

Does it count as a snack if you eat it for breakfast? When does it stop being a snack and become a meal?
A meal should fill one completely. Maybe breakfast is less about filling the tank and more about providing enough fuel for the initial spark that gets the engine going for the day.
If that’s [...]

Tags: Borden, breakfast, breakfast brownie, breakfast pie, brownies, cherry pie, energy cookie, Kramer, milk, Odwalla, priming the engine, protein, Shatto, snack, Snickers

Oberto natural beef jerky and a bag of Art and Mary’s potato chips, after a big breakfast at the Famous Serveteria sustained us well. But 200 miles into our 500-mile trip, it was time to top off the gas tank in the Honda Odyssey and top off the road pantry with our favorite snacks. Here [...]

Tags: altitude sickness, beef jerky, Big K, candy bar, Corn Nuts, dark chocolate, Dillons, Doritos, driving, energy, Food, G2, Gatorade, green tea, gummies, Kroger, LifeSavers, Lipton, Mounds, Oberto, QUEST, snack, sweet, tart, Travel, vacation

We’re just hankerin’ to get out on the open road, and our little excursion down Route 66 this week whet our appetite for snack foods. As promised in an earlier post, we’ll chronicle our food finds while on vacation. In the meantime, check out this little beauty from Everybody’s Nuts.
These pistachios come in a bag [...]

Tags: discovery, Everybody's Nuts, Food, fun, nut, pistachio, Route 66, snack, Travel, vacation

On the ground in Tulsa less than three hours and already there are exciting food marketing revelations in this town along the Great American Highway. After a tasty and filling early dinner at Pei Wei, it was off to Wild Oats to see the latest products and brands of natural and organic food.
The decidely neighborhoodly [...]

Tags: 365, antioxidant, better first than better, cat, chips, green tea, GT, health, holistic, Honest Tea, indulgence, Innovation, kombucha, Lipton, natural, Nestea, no compromise, nutrition, organic, Pei Wei, pet food, Republic of Tea, Route 66, snack, tea, Terra, Tulsa, wellness, Whole Foods, Wild oats

Four days and counting, and the Spoon takes it on the road for a two-week vacation of hiking, fishing, horseback riding, fishing, sleeping, fishing, sightseeing and, of course…driving. Lots and lots of driving.
And nothing goes better with all those activities than all of your favorite snacks. Here’s what the Spoon is packing for the trip:

Oberto [...]

Tags: 7-11, apple, Archer Farms, Craisins, Family, Food, granola, green tea, Lipton, local, Marketing, Oberto, Ocean Spray, Odwalla, On the Border, pink lady, pistachio, regional, root beer, snack, vacation

What follows is a mostly unscientific and arrestingly informative investigation into the power of a friendly recommendation.

A couple days ago, a friend sent us an e-mail. Here’s the original text:
People,
I just need to take a moment here to tell you to have some Cheetos. I’m not kidding. I just had a bag, and it [...]

Tags: bag, Cheetos, Food, friend, Frito Lay, hungry, Marketing, network, orange fingers, relationship, snack, word of mouth

This e-mail came across our desk earlier today:
People,
I just need to take a moment here to tell you to have some Cheetos. I’m not kidding. I just had a bag, and it was glorious. I seem to have forgotten just how good they are - I generally avoid them because of the post-snacking finger gunk, [...]

Tags: Cheetos, e-mail, Food, Marketing, network, snack, word of mouth