Marketing Spoonful

If you’re not sure what to do next to make your food product line more competitive, consider adding a tier.
It might make sense to add a lower tier. It might make more sense to add a higher tier. Which way you move depends largely on the gap in the market, consumers’ willingness to pay and [...]

Tags: brand extension, Crisco, Ernest and Julio Gallo, Mercedes, product line extension, product tiers, Yellow Tail

There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe [...]

Tags: Big K, Coca-Cola, consumer desire, consumer taste, Costco, counterfeit product, Dr. Pepper, food marketing blog, Hermes, Hyundai, knockoff product, Pepsi, Sam's Club, Yellow Tail